(Two sessions) Chen Yunhua: textile industry in the transformation and upgrading of a huge role


      On March 5, the 12th National People's Congress was held for the first time. Jiangsu Yueda Group Secretary of the Party Committee, Chairman of the Board Chen Yunhua said in the proposal, state-owned enterprises to seize the opportunity to deepen reform in China to speed up the restructuring of the textile industry, cultivate technology, brand, green development as the core of the new competition Advantages, innovation-driven contribution to improve the contribution rate of science and technology and brand contribution to further enhance the added value of products and promote the textile industry transformation and upgrading.

      After years of development, China has become the textile and garment industry's largest producer and exporter. In 2013, China's textile industry, the main economic indicators remained stable growth. At the same time, China's textile industry has entered an important period of deep adjustment, industry long-term accumulation of deep-seated problems gradually appear. Currently facing slow growth in the international market, internal and external cotton spread is too large, raw materials and other factors of production prices and other pressures. The status quo of China's textile industry requires the textile industry to accelerate transformation and upgrading. In this case,

      Jiangsu Province is one of the main distribution areas of China's coastal textile industry, the total output value of textile industry has been more than three billion yuan, is moving in the "brand Jiangsu, Jiangsu fashion" goal. Yancheng has always been in Jiangsu Province and the Yangtze River Delta region is an important cotton textile manufacturing base, is currently relying on scientific and technological progress from the textile city to textile strong city transformation and upgrading. Yueda textile after 10 years of development, through the implementation of the "internationalization, differentiation, branding" strategy, enterprises continue to accelerate the pace of transformation and upgrading, product, brand competitiveness is not enhanced. By cooperating with world famous enterprises such as Germany Triumph, Avon, South Taiwan, we built a one-stop industrial chain integrating brand clothing, high-grade home textile and industrial textiles to further enhance the ability of sustainable development.

      Jiangsu Yueda Group, party secretary, chairman of the Board of Directors Chen Yunhua on how state-owned enterprises to promote the transformation and upgrading of the textile industry recommendations are as follows:

      First, we must strengthen international cooperation, optimize the allocation of resources, and promote the textile industry transformation and upgrading. Yueda textile actively implement the internationalization strategy, to achieve the textile equipment, technology and products, brand competitiveness of the overall upgrade, and promote the textile industry to science and technology, ecology, brand transformation and upgrading. Internationalization is the inevitable choice for the development and expansion of China's textile industry, is an important way to promote the textile industry transformation and upgrading. First, we should strengthen cooperation with internationally renowned enterprises. Expand the use of international design, brand experience and marketing channels, open up markets at home and abroad, to achieve mutual benefit and win-win situation; two-in-one, high-tech materials, high-end technology, talent, product brands, markets and other aspects of cooperation, enhance innovation capability; Is to optimize the allocation of resources. To encourage enterprises to foreign resources and labor-rich regions to build production bases, reduce the overall cost, consolidate and enhance the international competitive advantage. In recent years, China's textile manufacturing costs increased significantly, statistics show that China's textile industry, labor costs 1 to 3 times higher than in Southeast Asia, with cotton costs more than 30%. To the labor, raw materials, more cost-competitive advantage of the layout of the developing countries has become a new industry trends.

     Second, we must speed up scientific and technological progress and technological innovation, and enhance the capacity of sustainable development of the textile industry. Yueda to promote scientific and technological innovation to upgrade the textile industry has made remarkable achievements. In 2013, Yueda textile development of the fabric products in five were rated as "high-tech products in Jiangsu Province", two by the National Textile Industry Federation of scientific and technological progress third place, a city of scientific and technological progress third prize, declared 22 kinds of patents, new product sales reached 30.96% of total sales. At the same time, the company was assessed as "national new yarn and functional fabric development base." Technological innovation is to promote the textile industry transformation and upgrading of the important driving force, state-owned enterprises to technological innovation to drive the textile industry transformation and upgrading. First, to increase R & D investment. It is understood that China's textile enterprises above designated size R & D investment accounted for less than 1% of sales revenue, while in developed countries, the proportion of 3% -5%, and some even up to 10%. The current R & D investment in enterprises increased year by year, the government through the fiscal and taxation policies continue to encourage and support enterprises to increase R & D investment; the second is to seize the opportunity to develop strategic new industries, grasp the textile field of new technology development commanding high-tech fiber And its composite materials, industrial textiles and other core technology development, improve the level of industrialization; third is to give full play to the main role of enterprise innovation, the establishment of Enterprise Textile Research Institute, and actively play its role in innovation and research and development platform to speed up new product development, And the gap between the international advanced level, and continuously enhance product advantages. In this case,

      Third, we should promote the informationization and industrialization of the depth of integration, enhance the level of modernization of the textile industry. At present, China's integration of information technology and industrialization continue to strengthen and promote information technology and the textile industry is the textile industry in-depth integration of an effective means of transformation and upgrading. In recent years, Yueda Textile "two integration" has achieved remarkable results, the company has been listed as cotton textile industry information transformation upgrade pilot enterprises, access to "national two-depth integration of demonstration enterprises," "advanced electronic commerce in Jiangsu Province enterprise". State-owned enterprises through the "integration of the two", and vigorously promote the textile industry to automation and intelligent as the symbol of industrial upgrading. First, we must vigorously strengthen the application of information technology, information technology to upgrade the traditional textile industry, a substantial increase in production efficiency and product quality; the second is to promote the use of ERP as the core of information management tools, and continuously improve the efficiency of intensive management; Third, it is necessary to strengthen the network channel construction, promote e-commerce business, significantly reduce transaction costs, production, supply the whole process of modernization. In this case,

      Fourth, we must strengthen the brand building, and constantly enhance the soft power of the textile industry competition. Yueda textile vigorously implement the brand strategy, and achieved important results, Yueda Home Textiles became the only "China Yarn-dyed fabric quality standard-setting units," Yueda brand cotton yarn was rated as "the most influential Product brand ", Yueda Home Textiles functional vortex spinning bed was" China Famous Brand "title. "Yueda" brand bedding and cotton yarn qualities won the "national Mianjian products" title. Brand building is to increase the added value of textile products, enhance the competitiveness of the textile industry an important means. State-owned enterprises to enhance brand building endogenous driving force, a substantial increase brand contribution rate. First, we must improve the quality assurance system and quality management system. Through the implementation of industry standards, strengthening the quality of testing capacity-building to ensure product quality, lay the foundation for branding; second is to strengthen the independent research and development capacity-building enterprises, and actively cultivate their own brands. To increase the value of science and technology to give products more value to play the role of talent on brand building, the promotion of innovation, focusing on cultivating their own brand of clothing home textiles; third is to highlight the eco-brand building and innovation. Strengthen the development of eco-environmental protection technology, promote the development and promotion of advanced technologies for cleaner production, raise the level of green production technology in the industry, and ensure the ecological safety of products.

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